Google is becoming synonym for internet advertising

Look at it. It’s biggest search engine marketing place. While owning 50% of search queries this is not hard to do. More than 80% of internet properties has its contextual advertising solution AdSense as main or supportive advertising monetization of their traffic.

Google bought DoubleClick in May and quickly afterwards there was already some “secret” society using display advertising solution made by Google. They moved really fast on this one.

They have acquired Feedburner as a solution for RSS advertising. The percentage of RSS users is still relatively small, but none the less more and more internet people will be using RSS as their news reading solution. Just because it’s more practical.

They have released video advertising solution month or two ago. On FOOA konference in NYC Kim Malone mentioned a few times that we can expect something new from Google Video Advertising. Will it be contextually? Maybe they’ll use their tagged image database which was the outcome from their human computing project - Google Image Labeler.

Other quite popular and new types of internet advertising solution would be in-text advertising and sponsored blog posts. First famous by double underlined links, the other by lots of different arguments for and against. Both quite controversial and hated by many. It would look kinda strange if Google would step into this cloudy pond.

It’s pretty clear. Google wants to be and probably will be all-round solution for internet advertising. I don’t know what all the other big ones (M$, Y!, …) are doing. It sure looks like all the moves from Google all logical from the begining. Based on success of their success from AdWords and AdSense. Well, the big stream of revenue for google is coming from advertising and of course they want it all.

When they’ll have all major internet advertising in place they will have to move to internet users. Traffic. GMail is big, YouTube is bigger, Google Search is even bigger, but there is still lots of users traversing through other internet properties. Lucky guess would be they’ll be buying lots of nternet properties in the future just to secure advertising revenues. These leads to the big internet monopolist. But can Google do this unnoticed?

I just wonder how long it will take before big internet media companies find out they’re feeding the wrong cow and start thinking about adplaces reserved for AdSense.