The Author’s Story

It was the year 1980 when Davor Strehar was born in the small lovely part of European Union, Slovenia, although back then Slovenia was part of Yugoslavia and there was no sign of EU. His parents named him Davor, after his father name and he automatically gain family name Strehar. Later on internet environment gave him another name he is known upon. Firstly his nickname was roofy, but it’s later on evolved to ruph.

Davor started developer’s path on Commodore 128, learning programing in BASIC from croatian programming books at the age of 10. In high school he moved to PC architecture and discovered C/C++ as next step in his evolution. Programmed desktop Windows applications using MFC, tried in game programming while using DirectX 5 and building client/server applications on Linux platform. Later on he took a grasp on Java 2 as it came out as a better, new way of developing and PHP as the fast evolving, rapid development language for the dynamic internet. While developing web systems he came across relational databases as a must for data storage, using them he learned ER and SQL.

Curiosity made him researcher, life connected with computers gave him excellent understanding of technology, with quick learning abilities he is clearly the R&D type of person. Main passion now being the vast spaces of the internet.

He is also a cofounder of a fast growing Slovenian company Tobonet. Tobonet has build many web systems and web sites for many clients, but in year 2006 it’s become specialized in contextual advertising. The focus of this company is now the evolution of contextual advertising platform called ToboAds.

ToboAds logotip until November ‘07

ToboAds has launched its beta in Slovenia at the end of 2006. It has brought a new age internet advertising to this country. Right now ToboAds is evolving, innovating and conquering new territories.

ToboAds logotip since November ‘07