Image by joanofarctan via FlickrI like to think of advertising as being divided into two groups. One is when we are already in buying mode, helping us to make final decision and other is more desire making, persuading us into something.
The first kind of advertising is the one we don’t mind to see. If you’re looking for a new bicycle, basically what you do is little research and then go and buy one. For bike sellers it’s smart to be in the middle of the buying process (when you’re researching). When we’re in buying mode we want additional possibilities available so we could buy better. When people know what to search and already have desire for something the SEM works great. This ads are aligned with user’s interests.
